Most communities have small staffs – usually one person; at best two. And budget size: fogettabodit… If you are the ED person, how does the pressure feel? Yeah, I thought so. Intense. What have you done to day to bring in a new company and/or help that expansion? As it was once said to me, “You only have 100% of your time.” And then of course, there is family time and other interests or needs in your life. YIKES!
So what is an ED professional to do? You could always take a time management class. Personally, I recommend the Franklin -Covey courses. In my opinion, they are the best. Okay, so now you’ve organized your time, the desk is organized and the question comes again: What have you done to day to bring in a new company and/or help that expansion?
What is the next step? Use the web. Automate. Your website is set up. Your community has spent a few thousand dollars on the website. It looks pretty cool. It is functional and provides terrific information. Or does it? Did you know that 50% of site selection work is conducted via website searches? Did you know that:
45% of users prefer to obtain permitting and fee information online
55% preferred to obtain property tax information online
57% preferred to obtain utility information online as opposed to contacting the community
65% of respondents indicated that they were somewhat to very likely to go to a website showing cost comparisons during a business location project.
Can your website afford to alienate 20-45% of site selection web users?? I didn’t think so.
When was the last time you provided utility and tax information to a prospective client? How much time did it take? Did you have to go to another person for the information? How long did it take for that person to get back with you? Did the timeframe add to your stress level? Yeah, I am sure it did. CDJ has found out through their clients, that to do a thorough job of providing municipal electric utility information to a client takes about 20 hours of the ED Director’s time. That is 1/2 of a week. By using the BARC ELECTRIC model, this person is potentially saving 20 hours a week! That is efficiency. The return on investment is 300%. By the time you have served the third client, BARC has paid for itself in returned productivity alone – and it helps land that new company …