The latest edition of Area Development Magazine includes their “Summer 2011 Consultants Guide.” It is interesting to note the increase in percentage of site selectors that are now using the Internet to conduct their search information. A year or so ago, I came across a statistic that said 50% of site selectors use the web; a 2010 source that indicated 83%; the latest figure is now that 99% of site selectors use the web to get find information for their clients.
I have commented on these trends in other blogs. This survey data confirms my past advice. Eighty-six percent consider it Somewhat to Very Important to see available building sites. Eighty-four percent are looking for information on specific sites. Another 75% indicated that they are looking for listings of available site and buildings. There are a number of companies who provide this online information. Many other communities have found their own way to display this information on their websites.
It is interesting to also note that 82% of site selectors use the Internet to find contact information for economic development agencies. How important is this? Important enough that in a LinkedIn discussion, one site selector said that if he cannot find the name of the person to contact, he goes on to the next city or county website.
In another interesting piece, 87% of site selectors indicate that only 1-5 locations make their client’s short list of recommended sites.
Looking at this information, it is critical that communities take a good hard look at their websites and the information that they offer and consider the number of clicks it takes to get there.
(c) 2011 CDJ Consulting, LLC.